As winter approaches, many people look for fun things to do indoors. Home and garden shows are a great way to engage customers during cold-weather months because they have time to think about projects around the home. Make the most of your vendor table by choosing the right display techniques for your products.
U-Shaped Setup
In this style, you’ll use three long tables to create a squared U-shape. Place one table horizontally along the back of your space then but one table vertically against each end of the horizontal table. Invest in a bold, full color table cover with your company logo to use on the back table. Cover the two side tables in one solid color that goes with your logo colors. This will create a visual pull for guests to enter your space. Once they enter, customers will be flanked by your products so they won’t be distracted by what’s happening on either side of you.
Up Front Table Setup
Smaller venues or companies warrant the use of a basic, one-table setup. In this style your table is front and center in a horizontal orientation. Make the table look bigger with a thin table runner featuring your logo. Place the runner on top of a table cover in a contrasting color to create visual interest. Display large products on the floor at each end of the table and use small shelving systems for smaller products on top of the table.
V-Shaped Setup
Create an arrow leading guests to you or your main product with a V-shaped setup. You’ll need to set up two tables, each at an angle where the inside corners of one end meet. Place your main product or position yourself in the corner where the two tables meet. As guests enter your space, they’ll feel compelled to travel toward this corner in the center of your display.
No matter the size or shape of your vendor space, the right setup says a lot about your company and can influence visitor actions. Play around with configurations then walk in the customer’s shoes to make sure you find the best fit.